- chalkboard aesthetic- contemporary design trend
- hand rendered type complies to contemporary design trends
- clear hierarchy (type size, underlined etc)
- illustration and text combination
- hand rendered type
- lots of colours (decorative)
- only essential information
- black and white (cheaper printing)
- white ink considerations
- range of typefaces
- tear off free drinks token
- contemporary style
- bold typefaces
- lots of negative space
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