Concept one
The first concept attempts to visually represent a traditional welsh pantry, visually depicting the name. Illustrations have been devised in which attempt to mimic that of bubbles, showcasing the frothy nature of the stout. The logo is clearly situated within the centre, ensuring that the brand is easily recognised.
Concept two
The second concept would focus upon textures, creating an ale in which feels 'hand crafted'. The green area displayed would be expressed as a rugged texture, showcasing the welsh landscape.
Concept three
The third concept is less visually developed, although it showcases the usage of characters. Similar to magic rock, each ale would maintain its own set of characters. Issues in which may occur with this design is similar to that of the 'cwtch' ale appearing too child friendly.
Feedback from the brewers
After managing to contact the brewers and show them the initial cad ideas, they suggested that I should continue with the first concept, exploring with colours and building the design further.
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