Often inspiration for the can designs has been found from a variety of sources including ale shops, supermarkets, pubs, ale festivals and liquor stores. Below is an example of an alcoholic soda design in which I found impactful.
The company logo is situated centrally on all can flavours, ensuring that instant recognition can be made towards the brand. Each identity explores a range of illustrations and colours in order to showcase a variety of tastes and flavours. All illustrations follow the same style with differing images, most recognisably fruits being depicted.
If I were to develop something similar, it would embed the new brand within the design.
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