Thursday 19 April 2018

Liv Siddle

In cohesion towards my interest in editorial design and its practice, Liv's talk was highly influential. Gaining a greater insight into how Liv left University in order to pursue a written design career at 'it's nice that' was highly insightful as it promotes that once leaving university you do not necessarily have to go through the traditional route of 'designing'. This allowing Liv to be part of the creative industry without actually creating stuff.

After leaving 'it's nice that', she got a job at Rough Trade, designing a monthly magazine, with a turn over of only two weeks. This was largely where my interest lied, as I thought that this kind of job would be something in which would interest my future career.

She discussed how she gained all the content herself and began to make a grid system in which the information may slot, making the turn over much more efficient. She also suggested that if you run out of budget then you should simply do it yourself.

As I had not previously heard of Rough Trade, research was undertaken in order to have a visual representation.





The 'punky' attitude was said to mimic the record shops aesthetic, focusing on the bathroom whereby customers and staff alike had drawn upon the walls. Making for a visually engaging, grunge look.

In order to benefit from the talk, I had an individual tutorial with liv afterwards, whereby I discussed my extended practice briefs.

She outlined the need for female role models, as she herself had very little (before she got into the design industry), and also went onto suggest that the publication could be bi-annual. She then went onto suggest that gaining a range of women from different backgrounds is essential.

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