Genre: Fiction/action
Initial thoughts: Strong typography
Target audience?: 30-50
General aesthetic: Bold typography draws the consumer towards the product. The strong iconography presents an action novel.
Genre: dystopian fiction/ political fiction
Initial thoughts: Penguin book, highly recommended, strong author
Target audience?: 20-60
General aesthetic: Bold, impactive. The graffiti type suggests some form of protest.
Genre: Fiction
Initial thoughts: 'dated effect' to make the book look older than it is
Target audience?: 20-40
General aesthetic: Re-development of a classic novel made to look dated.
Genre: non-fiction/self-help
Initial thoughts: Bold, stands out
Target audience?: 18-25 year old females
General aesthetic: Purely typographical, strong and impactive
Genre: Non-fiction
Initial thoughts: Nice design, design books generaly have a nice design.
Target audience?: 20-30
General aesthetic: bold, clear
Genre: non-fiction
Initial thoughts: political figure/very bold
Target audience?: 20-40
General aesthetic: collage effect is effective
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