The brief
From reading the initial brief it is evident that some factors need to be considered, with key elements of the brief being highlighted.
- A key focus is placed upon diversity through culture, sex and sexuality. As a result of this positive reinforcements may be developed surrounding this area.
- 500,000 visitors a day-who will be the target audience?
- As this is part of a current campaign the branding must be considered.
- The screens must be static, with the image being in place for at least 10 seconds.
- How may the campaign be pushed further?
Further Information
- Will the location of the screens influence their design?
- Screen size: 6 sheet screen, w1080 x h1920 pixles
- There are 50 screens/25 double sided
- Consider the Mayor of London branding.
- Who are JCDecaux as a company? Biggest screen provider.
- Think about Oxford street? How is it historically/culturally significant?
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