How to make an effective logo design
Keep it simple.
The moment you cram too much stuff into a single logo, it becomes confusing to its audience. Remember that logos are often minimized to miniscule sizes, especially when used on merchandise like keychains or letterheads. How are you going to fit all those details into such a tiny space?
Keep it relevant.
What’s the first thing you think of when you go to the oceanarium? Probably the color blue, or a dolphin, or a whale. An oceanarium logo will not make sense at all if you use a monkey, or perhaps, a zebra. This is one thing that you should be careful about in designing logos. You have to keep all the elements relevant. Think about the image of the brand and make sure your design is consistent with this image.
Don’t be afraid to experiment.
Just because all other banks in your area uses gold in their logo does not mean you have to do the same thing. If other pastry shops you look at use rolling pins in their logo, it doesn’t mean that you have to follow suit. Explore and experiment even if it goes against the norm.
Of course, you just have to make sure that you keep your design relevant. You can probably use an image of a unicorn eating a cupcake for a store named “Unicorn Cakes”, but that image would not make as much sense if the business is named something like “The Sweet Shop”.
Before you even start working up a logo design concept, ensure you research your target market thoroughly. Your client should be able to provide some information about their competitors to get you started.
Compare all the logos in their competitive set. This research may well reveal some entrenched branding conventions in that market sector, and that can sometimes help your process by playing on familiar visual associations.
But bear in mind that many of the world’s most recognisable logo designs stand out specifically because they eschew trends and think differently.
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