The full book cover was devised through the concept of linear time and times effect upon space. In terms of aesthetic it may be suggested that it would appeal to the intended demographic as it appears clear and concise. The non-fiction genre is embedded within the publications aesthetic through the colour palette used. The ideology that not everything is as 'black and white' as it seems may also be commented. The usage of a san serif has been implemented in order to express the forward thinking notions in which Hawking expresses.
When discussing the final outcome with my peers they gave some essential feedback, suggesting that an off white/grey should be used in order to create depth within the design.
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