#LondonIsOpen campaign- what is it?

#LondonIsOpen campaign

#LondonIsOpen is a major campaign – launched by the Mayor, Sadiq Khan – to show that London is united and open for business, and to the world, following the EU referendum.

It shows the world that London remains entrepreneurial, international and full of creativity and possibility. It reassures the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated.

London is the best city in the world. We're entrepreneurial, international and outward looking. The key ingredient of our city’s success has been the flow of brilliant ideas and talent from across the globe. Our city is comfortable in its diversity, proud of its history and optimistic about its future. London is open.

Sadiq is urging all Londoners, organisations and businesses to show their support for the #LondonIsOpen message via social media and other creative ways.


'We don’t simply tolerate each other’s differences, we celebrate them. Many people from all over the globe live and work here, contributing to every aspect of life in our city. We now need to make sure that people across London, and the globe, hear that #LondonIsOpen. I urge everyone to get involved with this simple but powerful campaign to send a positive message to the world.'

Sadiq Khan

Pre-existing visuals for the campaign London Is Open 

A host of top West End shows came together to celebrate London’s status as a global leader in theatre, telling the world that #LondonIsOpen for summer.

• Phantom of the Opera stars appear to show that theatres are open 
• Very small video, presented back stage
• Homemade aesthetic 

A line-up of stars from the worlds of sport, music and entertainment have joined the Mayor of London’s campaign to tell the world that London is open for Summer.

• Focusing upon London in summer
• Sadiq Khan is featured
• Celebrity endorsements 
• Festivals 
• Public spaces/Events

Visuals developed to gain attention towards the LondonIsOpen campaign

• Contemporary 
• No voice over 
• Physically opening doors
• Short video-would have to find out more 

Promoting the idea of EU members staying in London after Brexit 

• A range of EU members stating how they believe that London is welcoming and diverse
• All from a range of backgrounds
• Individuals encouraging others to move to London 

Using high profile celebrities this video attempts to show the world that London is open

• Mention of diversity
• mass high profile celebrities repeating the phrase

A video showcasing that London is open for sport 

• A range of sporting events are highlighted in order to showcase the idea that London is open to sport/competitors 

Stars of the British Film industry spread the message that #LondonIsOpen

• High profile celebrities
• British culture 
• Famous British celebrities 
• Highlighting that film is very much alive and open within the UK 

We celebrate all styles and forms of dance in London to show that #LondonIsOpen

• Embedding the idea that dance is open in the UK
• A range of styles presented 

#LondonIsOpen - City of creativity

• Music sound track 
• Female voice over
• Graffiti 
• 'Individuality is sewn into the fabric of London'
• 'Embrace change'

From tiny boutiques to huge flagship stores, London attracts visitors from around the world

• This video explores more of a Q&A format focusing upon small and large businesses within London and the services in which they offer. 
• Links to the royal family and general British culture are noted. 

#LondonIsOpen - not just for Christmas

• David Walliams is the narrator-links to contemporary British culture
• Promoting days out in London, with Zoo's being shown etc. 
• Animal focus 
• Sadiq Khan is featured within the video