Hiraeth the brief

Through a friend, an opportunity arose to discuss the branding of a new forthcoming brewery, Hiraeth. Situated in Wales, the soon to be brewery explores welsh flavours and tastes to embed culturally confident ales.

Through discussion with the client (via email and phone), it was outlined that the brewery needed a logo in which presents a contemporary ale but also establishes welsh heritage. It was also outlined that 3 packaging designs should be completed with the ales yet to be confirmed.

When discussing the logo design it was stated that stereotypical welsh iconography was not wanted (for example sheep, daffodils, leeks). Although the brewery did state that other welsh iconography, which relates specifically to mid-Wales would be highly welcomed.