Ooff logo brief

From the LAU opportunities bullitin, a small brief was gained focusing on the logo design of an outdoor clothing company. 

Target audience: 12-30, Surfers, Skatboarders, Skiers and Sport nuts 

The product will not be mass market. It will be limited volume and range and will represent the quality end of the clothing market.
The logo will be used on a range of clothing, so consideration should be given to how the image will look embroidered or in vinyl, and in different sizes, as well as in print and digital media for promotion.