Although a range of colour variations will be displayed to the client, one selected colour will be displayed within mock ups and other deliverables. This applying to the pieces expressed within my portfolio.
As a result of this a range of colours were explored. In order to create a trusted brand, the type will remain an off black, ensuring that stability is a key factor embedded. The symbol explored a range of colours, although the concept of water was lost when using colours other than blue and thus a blue hue will be selected.
When discussing with peers which colour variation was most effective they suggested that the darker blue was most impactful, and embedded the concept most effectively.
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