Primary Research: colour

In order to get a better understanding as to what colours mean, and the relationships in which they maintain with food and drink, a study was conduced. In this study 30 individuals were asked to list colours in which they felt truly represented each ale.

For this study a brief description of the ale was presented to the participants with them listing colours in which they felt relevant.


Description one 

Pantry – Bara Brith Stout (9%)
Pantry is a strong stout that uses the flavours of the traditional welsh cake, bara brith. It has a deep rich flavour containing notes of mixed fruit and spices such as cinnamon and ginger all underpinned by a base note of deep roasted malts.

Responses 

Brown 10

Purple 10

Black 9

Yellow 8

Orange 9

White 4

Description two

Biscuit Barrel – Custard Cream Pale Ale (5%)
A pale ale which combines the matiness and creamy flavour of the biscuit custard cream. Oats, plenty of malt, and lactose are used to re-create these flavours in a smooth and flavoursome pale ale.

Responses 

Brown 9

Yellow 12

Orange 9

White 10

Cream 15

Description three

Garden – Lemon and Lavender IPA (6.5%)
Plenty of lemons are packed into this refreshing and juicy IPA which is also heavily hopped with citra and simcoe. This is rounded off with a subtle aftertaste of real lavender.

Responses 

Green 9

Yellow 10

Purple 7

Pink 2

Brown 6
 

Summary 

From the study conducted it is evident that some colours are more associated with the descriptions than others, and therefore these are most likely to be used within the packaging designs. 

For example, with the pantry case study brown, purple, and orange were selected as the most representative and therefore will be implemented into the packaging design.