- Line drawing
- appears classic/upper class
- two tone approach creates impact
- bold and impactful
- a variety of designs creates a strong impression
- block colours can be seen for a distance
- contemporary design trend
- one tone packaging
- appears organic due to neutral colour pallet
- organic illustrations
- characterful
- block colours create impact
- embeds a story through illustrations
- colour pallet is dark-promotes the products taste
- the movement within the illustrations makes the wide appear luxury
- all are liked by a similar layout
- logo is implemented in the same position throughout
- foiling has been used to portray the product as upper class
- the ingredients are visualised, showcasing the taste
- each variety has its own unique character
- black-luxury end product
What Ive gained from this:
- the logo should be presented within the same position throughout in order to make the products easily recognisable.
- colour is a key signifier as to flavour, therefore this should be widely considered
- block colour illustrations stand out from a distance
- line illustrations look more effective at a shorter distance
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