Sports-themed clothing brands were researched in order to gain a better perspective as to what is currently available to the consumer market. These focus on a range of styles including iconography and typography based logo designs.
aesthetic
- logos all appear bold
- all have black and white variations
- they often resemble speed
- flexibility is frequently shown
- people completing sport activities may be shown
- monograms are frequent
- no sharp edges are present-often rounded
concept
- speed
- 'lightning'
- movement
- fast animals
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