Visual research

Visual research was conducted into pre-existing packaging designs in order to gain a better perspective as to what is impactful. 

• Geometric patterns have been used in the above example to create a contemporary minimal packaging design. 
• Blok colours have further been used to create impact. 

• Simple line drawings add a delicate nature to the packaging design
• the brewery logo is clearly presented at the top of the design 

• Typography is a key element of the design 
• one colour has been used to create a natural, organic atmosphere 

• all illustrations follow the same line drawn style 
• bold colours have been used to express light beers 

• a proffesional looking ale has been developed by the usage of a circular label and split colour label 
• a simple illustration has been used to decorate the product

• a split colour label has again been used in the above designs, this ensuring that the design is not over powering.

• typography has been used to decorate the above bottles
• the beer name is the central point of attention

• Illustrative characters have been used in the above designs to promote a fun, inviting pieces of packaging. 
• Could I develop welsh characters?