Bespoke in nature, the Ooff logo showcases a fast paced, independent sports clothing brand. Alterations to the original typeface have allowed for a unique logotype in which explores key characteristics relating to the sports of question. The connecting symbol can be used separately or with the logotype in order to clearly resemble the brand image.
A dark blue has been selected as the colour of choice in order to embed the concept further. These colours may be embedded within other elements of the brand identity, this will be explored further with mock ups.
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