As well as implementing strong typography, the upper section of the logo was filled in order to create further balance.
Moats and bridges were explored in order to express contextually towards the landscape of the brewery. In the above cases this broad the weight and thus further exploration must be made.
Further type explorations were made considering the welsh heritage elements embedded within the design. Kerning was also explored in order to present baalance within the logo design.
Feedback
Peer feedback:
Feedback from my peers suggested that the two approaches displayed above were most effective. They suggested that they were strong, and generally favoured the second approach as they stated the moat added an extra dimension towards the design.
Brewers feedback:
Marcus suggested that he preffered the first approach explored above, and thus this was the result in which was selected. He went onto suggest that I should use the typeface shown but explore with layout further.
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