In order to gain a better idea as to how the logo will interact with the packaging design, other brewerys were studied.
- Bold in design, Camden brewerys logo plays off the concept of a street sign
- the minimal nature of the logo means its visable at multiple scales
- minimal colour pallete
- two tone approach
- usage of symbol is impactive
- gold colour makes the brewery seem upper class
- type and image combination
- two tone approach so colours can be changed
- oats/barley iconography piece
- shape is used to contain the logo
- banner effect used to make the typography stand out
- yellow stands out as the company colour
- decorative hand drawn type
- the logo is built from both text and image
- strong, bold typography allows the brewery name to stand out
- two tone approach is impactive
- minimal logo design that can be easily rescaled
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