Questions asked:
Are you a female?
What female creatives inspire you?
Are these creatives based in Leeds?
Do you think there is a lack of publicised female creatives?
Are you aware of the gender pay gap within the creative industry?
Do you believe there are more famous creative males than females?
Results...
30 participants took part in the survey, with the results as following:
_________________________________________________________________________________
Are you a female?
Yes-20
No-10
_________________________________________________________________________________
What female creatives inspire you?
A range of creatives were listed, with the most common results appearing included Jessica Walsh, Kate Moross, and Paula Scher.
_________________________________________________________________________________
Are these creatives based in Leeds?
The fast majority responded no to this question, although names such as Eve Warren and Louise Lockhart were outlined.
No-27
Yes & comment-3
_________________________________________________________________________________
Do you think there is a lack of publicised female creatives?
Yes-20
No-6
Unsure-4
Strongest responses:
I think that it is improving but certainly in the past.
yes!! all the female creatives I know are due to me researching them! there's hardly any exposure for female creatives
yes, although I know some female creatives from uni I feel that there is a real lack of women represented within the design industry.
_________________________________________________________________________________
Are you aware of the gender pay gap within the creative industry?
Yes-7
No-10
Partly-6
Unsure -7
_________________________________________________________________________________
Do you believe there are more famous creative males than females?
Yes-22
No-5
Unsure-3
Conclusion
From the information gathered it is evident that there is a lack of knowledge surrounding the gender pay gap within graphic design, as well as 'famous' female graphic designers.
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