From the initial drawings, further shapes were developed. These focused upon curvature, as research suggested that a younger audience prefer innovative design. The curves also allow for a design in which appears friendly and welcoming.
The idea of a guard enclosing the bottle was added in order to promote the idea that only members can use the feature.
A range of ideas were explored in which focus on the design aesthetic of the brand. It was difficult to do this, and make the deisgn look mature as the imagery present was hand developed and somewhat 'childlike'.
A slogan was explored from that of the brand guidelines. The slogan 'the power of positive drinking' was selected as this promotes the brand as a charity but does not explore shock tactics. A chrome has been used in order to promote a sleek professional look, with the red heart being used in order to promote a more playful approach.
Final Design
The final design explores an engraved typeface similar to that of the office water dispenser. Although they are for different purposes it is essential that continuity is maintained.
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