First Meeting

When completing our first meeting, Dom was not present as this was upon a weekend in which he  was visiting home. In order to combat this, a Facetime call was made in which let us all come together as a group and discuss our ideas.

We all fully engaged with the idea process with multiple outcomes being outlined. As this is a campaign a variety of areas were covered, in order to gain the most attention possible.

Some Key Ideas Include:

-Sticker campaign
-Poster campaign
-Social media campaign


When thinking about a poster campaign I suggested that it was a really obvious approach and thus some other element must have to be added towards it in order to formulate a design in which stands out from others. From this we decided that a screenprinted poster may stand out to the demographic, with the nature of the print further embedding the illustrative style of the thirsty planet logo. Screenprint is also far more environmentally friendly than that of digital print and thus this would embed itself within the companies ethos.