From the research undergone, initial ideas were formulated. All designs have attempted to mimic the friendly, innovative nature of the thirsty planet branding. All designs would also express the core colour scheme of the branding.
As the group have all outlined designs in which involve elephants, I decided to explore with this concept. This design could be pushed far further in order to promote interaction, with the elephant spraying water etc.
General beautifying filters were explored, with the idea that water makes you beautiful/youthful. This being highly relevant to the image conscious consumer.
The pulsing heart idea was explored, alongside that of a water bottle and raindrop approach. Although these would not be beautifying features they would contain aspects in which make the consumer appear more beautiful, in turn promoting them to use the filter.
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