Meeting with group

 When again meeting with the collective feedback upon our current designs was regimented (myself developing a geofilter, Dom developing a digital poster and Megan creating screenprint variations). We discussed as a group how we were currently feeling about the project and outlined any concerns.

Feedback from my work

When discussing my own variations of the geofilters with the group, they suggested that the strongest design was that of the first, as the sizing surrounding the following two were uneffective. One criticism in which was drawn from the geofilter was that the writing should be removed from the heart as this would not be legible unless presented at a mass scale.

When showcasing my drawings to the group, they suggested that I should digitally mock up further ideas to show how the design could appear. They variations could then be submitted on the competition boards, highlighting that we thought about different variations.

Doms poster and feedback

Doms digital poster was very impactive, with the general design aesthetic suiting that of the thirsty planet logo. Suggestions in which I made myself were that the water droplets should be formulated from the darker blue, in turn mimicking the brand guidelines. This would also make the logo look as if it has been built from water. I also suggested that the planet should be coloured in order to develop a more visually impactive design. Megan highlighted the fact that the elephant felt unbalanced, suggesting that the body should be made longer. 

Megs drawings and feedback 

Megan developed drawings surrounding the potential theme of the posters. An elephant based poster was developed, alongside a tap, as well as country based statistics. When commenting upon the statistics I suggested that the statistic based design should not be explored, as it was evident from previous research that 'guilt' marketing is not successful to this demographic. From this she decided that the best outcome would be the elephant and tap approach.