Geo filter research

Research was conducted into the forms of a geo filter. Firstly, geofilters work on location and thus selected areas of the UK could only view the filter. As a result of this, I believe that either large cities should be tackled, or events whereby the usage of water is pertinent for example the London marathon or the olympics. 

General geo filters depict location. The geofilter is placed upon the top of the screen and thus appears present on top of all images taken. The positioning of the geofilter is important as if placed centrally it would block the image fully. 

Although the majority of geofilters are based upon location, some large brands have tapped into this and developed advertisements using this format. 

In the above case a beverage company has used a geofilter in order to promote bottled beer. The beer, in which has Mexican routes, was placed around Mexican holiday resorts in order to promote the beverage. Although the design is effective the multiple components block the layered image and thus I believe that the consumer would be less inclined to use this filter. 

The McDonalds geo filter is placed upon the bottom of the screen, in turn allowing the rest to incorporate the consumers desired image. This geo filter was present at many large McDonald restraunts and thus gained mass attention. 

The above design for Starbucks was very intrusive. as the design filled a large proportion of the screen. As a result of this, I would propose that younger demographics prefer smaller geofilters, as they themselves are not interested in the brand but rather their image.