Analysing the brand pack

From the brand guidelines mass information was gained. Some of the most informative have been expressed below. 

'We’ll always stand up for what matters, but we’ll conduct ourselves with confidence and dignity.' This quote from the above spread suggests that the brands design should promote confidence, with the design also standing up for what they believe in, drinkable water for all.

The core colour palette was outlined with referencing to cmyk and rgb. Four colours were explored, and thus i would suggest that we must only use these four colours within the design in order to promote brand colours and continuity. This will be discussed within the next meeting with my group. 

As they already have some hand rendered slogans, these would be effective ways in which to embed the brand further through design. 

Secondary typefaces were discussed to allow continuity between our designs and their branding. 

'jargon-free, clear and transparent. We always use plain English.' Any tone of voice expressed within the design must use plain english in order to appeal to all.

Bottle designs were outlined in order to showcase what waters are available. Spring, still, multipacks and glass variations may be explored with.