Primary research was undergone into the different formats of snapchat filters currently available. As snapchat filters change everyday, this may be a factor in which to consider.
- Better skin
- Thinner face
- Added lipstick
- Added glasses
- Better skin
- Double effecr
- Changes the face completely, only embeds the protagonists eyes
- Thinner face
- Better skin
- Dog Features
- Better's skin
- widens face
- Thins face
- better skin
- highlight
- larger eyes
- halo effect
- paler skin
- blue eyes
- text
- Widens face
- better skin
- panda effect
- adds corn effect
- narrows nose
- narrows face
- increases eyes
- better's skin
- larger eyes
- adds make up
- betters skin
- adds antlers
- larger eyes
- better's skin
- thins face
- thins nose
- Widens face
- Better's skin
- Distorts face
- Betters skin
- round's face
- add's blushed cheeks
- better's skin
- add's rabbit effect
- Darkens eyes
- adds make up
- add highlight
- better skin
- adds iconography
- Adds water effect
- better's skin
- increases eyes
- changes eye colour
From completing this exercise it is evident that certain trends are evident within the snapchat filters. Firstly, all snapchat filters beautify the protagonist in some manner. An example being that the skin is altered in almost all designs. Eyes are also increased, and noses narrowed in order to promote the ideal resolution of beauty. Funny designs are most frequently used, although it must be discovered why people use snapchat filters, this may be conducted through another primary research task.
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