When visiting Thirsty Planet's newly branded website it became evident that the key iconography used is what they are attempting to mimic their brand as. As a result of this I decided to develop some further drawings in which capture this. Unfortunately none of the iconography present on the website was downloadable and thus if I am to develop this approach, this needs to be addressed.
A vast amount of drawings were developed in order to gather a general idea surrounding what was effective and what was not. The simplistic flat design style of the brand were mimicked in order to formulate multiple approaches.
Design ideas in which I believed to be most effective were that of the bottled water, as this targets the product directly, the heart (as this is a key piece of iconography expressed in their branding), and also a simple logo design. As I am currently unsure what design will appear most effective, these will be mocked up.
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