From the original ideas, second designs were explored with. These promoting the key core concepts. When discussing these with the group, it was suggested that the elephant idea was strong, but individuals would be less likely to share this approach on other social medias, as it would be difficult to deem this as a beautiful feature. It was also suggested that this relates largely to the water droplet and heart filter also.
Comments were also made in which suggested that the beautifying filter was strong and effective. It was also suggested that the logo needs to be implemented into the design, although this may be carried out later on in the design process.
As I didn't feel that the feedback gave me a specific direction, I decided to explore with manipulating my own face. Drawings were developed in order to promote this.
Further development
An interactive water bottle has been explored with in this case in order to promote a fun, innovative style. This also implements the selling factor (the water) into the filter.
The thirsty planet heart has been manipulated in the above case in order to formulate eyes. Beautifying factors have also been added to the design in order to make it more appealing to the consumer.
Beautifying factors were again added, with the idea of makeup being explored. As the brand promotes nature and organic matters it is essential that any makeup added appears natural and not overpowering.
The thirsty planet heart was further explored with, this embedding the brand into the filter.
From completing this, it has become evident that some designs are more effective than others. It is obvious that a filter in which fully covers the face would not be appropriate as the consumer is much less likely to further share this on social media. it also became apparent that beautifying features are essential in order to gather the consumers attention. As a result of this, further designs will be developed through CAD in which aim to promote beauty, as well as the brand.
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