CAD Development of geofilters

Logo based 

Initially the logo was expressed through multiple variations in order to explore with ways in which the design may be formatted. Centralised approaches were explored, although this did not appear effective due to obstruction. Upon the smaller designs it became evident that you were unable to read some of the scale scale typography and thus this must be altered. Overall the geofilter effectively expresses the brand, although I am unsure whether individuals would use this as I belive it maintains not aesthetic benefit to themselves. 

Map

Within the above piece the map of Africa has been mimicked. The map of Africa is usually depicted in red in relation to heat, danger etc. In order to combat these negative connotations the continents silhouette has been expressed in blue. This therefore embedding the idea that the whole of Africa may in the future have access to clean water. The iconic thirsty planet heart has been placed upon the map in order to promote where the centralisation of pump aids donations are expressed. The thirsty planet logo has then been used in order to embed the brand within the piece.  

Heart focus 

A key statistic has been placed within a heart, in order to promote the caring nature of thirsty planet. No reference to the charity itself has been made, in turn making the design weak as the brand is not truly represented. 

Slogan 

Plain slogans have been used in the above circumstances in order to promote specifically what the charity does and what it achieves. Again the actual brand logo has not be placed within the design, a factor in which limits the design. 

Logo based

As the smaller type present within the previous logo geofilters limited the deisgn as it appeared illegible, this was removed. In turn a basic logo was expressed in which clearly represents the charity. Composition and scale were extensively explored, whereby it was decided that a medium size was most appropriate, as it is clear and legible but would not draw attention away from the consumers image. 

Love heart and logo 

As the heart is a key iconography piece developed throughout the brand, it was decided that it should be captured through the geofilter. Rather than containing its original text, the heart is filled with the brand logo, in turn promoting the charity further. Due to the 'love' style of this piece it may be suggested that it explores a more feminine approach as women are often labeled as the more nurturing sex. Although I would like the filter to be accessible to all, the brand guidelines do promote a female bias and thus this is appropriate. 

Water bottle 

As there were no pre-developed water bottle pieces of iconography, I mimicked that of the deisgn present on the new branded website. As the website changed halfway through the project, I believe it is fair to suggest that the majority of individuals will not explore a similar water bottle design. In order to explore a more interesting deisgn, the third deisgn explores the shaking movement of the water bottle. A blue opaque overlay has also been added to the second design in order to promote a more impactive design. 

Water bottle and hearts

The water bottles were then further explored with in connection to the heart iconography. Movement was again explored, as I felt this personally effective within the previous designs. Again the issue of distributing the consumers image is apparent within this piece.