When looking at brand/charity geofilters it is evident that they all contain the companies logo. This is essential as without the logo the company is unrecognisable. The geofilters are also positioned at different aspects of the page in order to promote different feelings/attitudes. I personally believe that designs captured either in the bottom segment or top segment are most effective, as they do not disturb the image.
Effective designs also include colourful, interesting iconography. Opacity is also a key feature used.
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