Branded snapchat filters

When researching into branded snapchat filters, it became evident that beauty was a key component. Skin was often brightened, noses thinned and eyes made bigger. All these being factors in order to persuade the consumer to invest in the filter, and gain some form of attachment towards it. The name of the brand is often placed in a manner that it cannot be easily cropped, or would look obviously cropped. This in turn meaning that the consumer would not crop the image when adding to social media. As individuals often upload snapchat images to social media this means that the brand lives on longer than its designated snapchat time boundary.