2nd Meeting

Within the second meeting I wanted to gain a greater understanding upon who was going to develop each area of the campaign, as well as outlining my own concerns/considerations towards the brief.

First of all, a more detailed mindmap was developed in which focused directly upon the different realms of the brief, and how we could push the boundaries.

From the range of ideas explored, it was decided that the strongest possible outcome would be to develop a poster campaign alongside a digital marketing campaign. This relating to the target audience, as I suggested that the demographic is more likely to engage with a campaign surrounding the internet rather than the real world. This relating to the amount of time spent online each day by this demographic.

From this, it was decided that three posters would be developed- two screenprinted, one digital, and that a social media campaign would we developed. Platforms including snapchat, instagram, facebook and twitter. We all decided as a group that the website should not be re-developed as the demographic is less likely to interact with the website itself but rather medias in which it uses.

When exploring roles, it was suggested that me and Dom should develop the social medias as we have a greater understanding upon branding online, whereby meg was to develop the illustrative style of the posters. Meg and Dom also suggested that they were most efficient at screenprint and thus this was assigned to them. From this a creative contract was developed, this can be seen below.

Other comments made surrounded the general aesthetic of the design. I suggested that research into the brand promoted organic design and illustration. The 4 tone colour palette was also outlined, with my peers suggested that these comments should be embedded into our own design manifesto.