Study Task 01 - Collaborative Branding(Mind map)

Today we started research within our group surrounding Cross Waters, an bathroom specialists who's ethos is to create high standard bathroom wear. To actively work as part of a group we decided upon specific topic areas in which we would research individually and then summarise in a mind map. I felt that this worked really well as each individual discovered their own information about the company and then reeled the relevant facts back to the team.

The mind map created considered a wide range of variants, one being audience. The primary audience suggested by our group was 30-45 years, who fall into the higher bracket of demographic profile, ABC1. We felt this due to the high workmanship clearly present throughout their website. We also came to this conclusion as people within the 'middle aged' bracket tend to be much more house proud and at this age the customers would also be more likely to afford such bathroom rather than say an 20 year old student.  

Also when looking at the website, such relevant information such as iPhone's being able to manipulate water temperature would suggest a much more web savvy audience this would include professionals who  keep up with current trends due to their high technological jobs.

Within the mindmap we then began to discuss much more design related topics, this included the current colour scheme, one in which we felt worked resonabily well as the blue represented has a high association with water. Therefore during the re-brand we will not manipulate the colour scheme.

We began to discuss typefaces, choosing from one of Vignelli's six. We debated against serif and san serif types, a topic in which  I found myself to be much more critical of as I had a refreshed knowledge from the previous typography lecture.