Creating my own typeface (witty) research

Garamond:

Garamond is unique in the way that its letterform 'a' contains a small bowl and also the way in which the eye of the 'e' is formed. The typeface also contains long extenders and the top serifs have a downward slope. The variation in stroke width mimics that of handwriting, allowing for the design to seem organic. The typeface is primarily used for that of body text and books.




Caslon:

Caslon is identifiable by its short ascenders and descenders, variation in stroke width, and bracketed serifs. The 'A' is concave at the apex, and the 'G' is without a spur making this typeface defined. Caslon is usually detectable as a body of text, and is often used within journals, books, magazines and corporate typefaces. 


Baskerville:

Baskerville as a typeface is classified as transitional. It is undoubtedly recognised for its sharp edges, generous proportions and variation between stroke size. The lower case serifs are almost horizontal, yet the strength of the width is practically vertical. The typeface was originally created in 1754, despite this it still contains hierarchy over the typefaces of today. Baskerville is commonly used for body type, and was most recognisable used as the 1763 bibles typeface.


Bodoni:

Bodonis typefaces are classified as modern, they use an concise structure with oblate unbracketed serifs. Intense contrast between stroke widths limit the efficiency of the typeface therefore it is infrequently used within design other than mast heads. 


Clarendon:

Clarendon has been highly recognisable throughout history as the most prominent slab serif typeface as it is compact yet more legible than other slab serifs. Its bold frame provided the attention gathering aspect than most typefaces lack. Versions of Clarendon has been seen in many high     
profit organizations logotypes, including that of Sony, Pitchfork Media and Wells Fargo.



Times:

Times New Roman is a serif typeface which was commissioned by the newspaper the times in 1931. As the typeface was designed for newspaper useage it is narrower than similar types. It also has been constructed in a manner that guides the eyes simply to the right of the page, allowing for a much easier read. Times has been famously used for many projects including the newspapers 1931 rebrand and the HSBC logo. 


Helvetica:

Helvetica is a sans serif grotesque typeface inspired by the Akzidenz-Grotesk typeface by Berthold in 1898. Helvetica uses straight lines for alphabets and numbers. There are no flairs, embellishments that make the script look complicated. These factors have allowed the typeface to become one of the most popular and debated typefaces of all time. A feature documentary was also made about the typeface. One in which I personally found very interesting, with important discussions for debate. 


Univers:

Univers was released after a long period in which geometric typefaces such as Futura had been popular.The typeface designer, Frutiger, disliked purely geometric designs, finding them too rigid. Univers is very similar in design to Helvetica, some differences identifiable within univers include: both arms of the 'K' joining at the stem, the dot of the 'I' being a rectangular rather than square, and the difference between the two x-heights.