M&S inital ideas

 Initially I decided upon designs in which reflected the high quality of the brand, this involved using both a serif and sans serif. I focuses primarily on the name M&S although when creating my final design idea I feel that it would be appropriate to create two logos, one for the basic M&S and one stating the brands full name, Marks and Spencer's. When conducting research towards the brand I found the original typeface.I found this highly exciting and would like to reinvent it within my logo. I feel this would work extremely well as the older target audience would be able to relate to the past logo, inturn creating an intertextual reference.