Strong campaigns

Coke-Share a bottle campaign

• Over a thousand names on the bottles
• 998 million impressions on Twitter
• 235,000 tweets from 111,000 fans using the #ShareaCoke hashtag
• More than 150 million personalised bottles sold
• Over 730,000 glass bottles personalised via the e-commerce store
• 17,000 virtual name bottles shared online across Europe
• 65 experiential stops on the Share a Coke tour

Nike-Just do it

Branding slogans, taglines and campaigns need to be memorable if they are going to have any chance at being successful. Nike’s ‘Just Do It’ has three important memorable traits that have allowed it to flourish over the decades – it stands out, it’s recognisable and it has staying power. It stands out because it poses as a challenge in an inspirational and energising way. It is recognisable because it goes to the core of Nike’s values and commercial purposes, and, in turn, it has staying power because it is authentic, recognisable and memorable.

Lego-how do you say imagination without saying it

2006 campaign known as - How do you say "Imagination" without saying it ? demonstrates the power of imagination. the distribution of this campaign over multiple platforms allowed it to be so successful.

Evian-live long

This interactive campaign targeted a younger demographic. A 'baby generator' was a huge social media aspect in which allowed you to envisage what your future child would look like. This surfaced largely on social media.