Bad advertising campaigns

Are you beach body ready?

The 'are you beach body ready' insults, and sexualizes women and their bodies, in turn making the campaign highly unethical. This caused many people to boycott and graffiti the campaign, as a result making the design ineffective.

Up for whatever

Budweister promoted the slogan 'up for whatever', although the brand was suppose to be about freeing yourself on a night out, the slogan, “the perfect beer for removing ‘no’ from your vocabulary for the night,” was highly misinterpreted. This in turn promoting rape culture.

HackAHairDryer

It was intended to encourage women to fill more engineering, science, and technology positions in the workplace, however, many women contended that it promoted sexism.

In suggesting that women could only, or wanted only, to hack a beauty product, IBM’s campaign was rooted in outdated stereotypes; and intelligent women have come too far to permit IBM to backpedal all they’ve accomplished.