Wednesday 17 May 2017

Mindmap on range

Although a poster campaign has been developed, it is essential that other outcomes are developed in order to promote a campaign. A mindmap was developed in order to list ideas surrounding the other forms of communication.
















Video campaign: When thinking about a campaign it is evident that video campaigns usually are a large part of BHF campaigns. Although I do not have the skill set to complete a full animated video, I may explore the usage of gifs in order to promote a medium in which would specifically target young people. 

Social media campaign: A social media campaign would be highly effective as a hashtag has already been implemented into the poster designs. This would therefore allow young people a space in which they communicate about heart disease. 

Quiz: A quiz element may be used in order to promote how likely an individual is to have hereditary CHD. By completing this element it allows for an engaging mechanism whereby the individual is able to quickly and proficiently see if there risk of heart disease is high.

App:An app was outlined as I though this could contain a support network for those with hereditary CHD. When discussing this with my peers they suggested that they are far more likely to interact with the social media campaign and thus this element is not needed. 

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