Great charity campaigns-research

#EndangeredEmoji by WWF

The World Wildlife Fund used #EndangeredEmoji in an attempt to save real animals from extinction. 

Supporters signed up to to pay a donation every time they tweeted using one of the emojis, at the end of each month their total would be calculated and they could donate their sum voluntarily. The #EndangeredEmoji campaign focused upon a light hearted response in which engages with a younger audience who are somewhat immune to shock advertisements. 

#TheDress – by The Salvation Army South Africa

'The dress' is a photograph that became viral within 2015, whereby viewers disagreed over whether the item of clothing depicted was black and blue or white and gold.The Salvation Army SA’s capitalized on a social media meme in order to promote awareness for their cause. The campaign also maintained its own hashtag, #StopAbuseAgainstWomen, in order to further engage the audience.

 #NTChallenge by National Trust

The National Trust effectively connected through instagram to promote a campaign to over 400 million people. With the #NTChallenge, followers were invited to send in their photos of national trust buildings and landscapes in order to win photograph of the week. This in turn engaging a community.

Tea and Consent by Thames Valley Police

Thames Valley Police took to social media in 2014 to tackle sex and consent with an unlikely comparison to tea. The somewhat obvious way in which they discuss tea, promotes the consumers thoughts surrounding the issue making this a lasting campaign.

www.kjaerepappa.no #DearDaddy

Discussing the mistreatment of women the #DearDaddy campaign focuses directly upon outlining these issues. The tone used personally targets the consumer, with different stages of life being outlined in order to promote this campaign to a range of individuals from different demographics.