British heart foundation campaigns

Give your heart for valentines day 

• Showcases that young people can have heart disease
• Not clinical
• Not negative-the individual herself is very positive
• plays on the occasion (valentines day)

When You Least Expect It

• heart disease can strike on even the happiest of days 
• dramatic
• personal response 

British heart foundation awareness 

• Upbeat 
• promotes the ideology that heart disease can be beaten 
• family orientated 

Mending broken hearts 

• Shows a solution to heart disease. 
• Real people-makes it more engaging.

Hands only CPR

• Informs the consumer what to do in the event of a cardiac arrest 
• promotes the idea that 'tough' people can have heart disease

Baking Bad-dechox

• Chocolate detox campaign
• Uses breaking bad as an example to encourage young people 
• 'give chocolate the finger' is a colloquial term that targets a younger audience