As a result of feedback given, it was decided that the structure of the #KEEPPARTYING was the most effective and could be transfered to other aspects of the campaign. As a result of this a range of posters were derived in which focus upon topics in which relate to young adults.
The transferable grid system was used, although typography was text set differently depending upon the amount of information present, this in turn promoting legibility and good design practice. By using the same layout in each design continuity can be derived throughout the set.
A variety of topic areas were highlighted, with a suitable subheading embedding the concept that to complete such actions it is essential that you get tested for CHD. The subheadings engage with the heading in order to promote a fun and friendly design. Other topic areas could be easily added to the poster campaign in order to promote it further.
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