Although the filter will be active on instagram, snapchat have a design manifesto for their filters and thus this was studied for a general understanding.
It was stated that the bottom right hand corner should not contain a deisgn as this is whereby the entry button is expressed and this might cause confusion. It was also suggested that the most effective areas for developing the geofilter were at either the top or bottom of the page.
Keep it local. Do not cover an entire country, state or province.
Select a public place, neighborhood, landmark, venue or other location where people are likely to gather and send Snaps.
No photographs.
Be creative and make it visually compelling.
Don't cover up too much of the screen.
Provide a good description, including any relevant dates.
Files should be 1080px wide.
Files should be under 300KB (for PNGs).
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