Meet up & Brainstorm session

After discussing a variety of ideas and concepts, Calum and I developed the following campaign idea. 

The initial stage of the campaign focuses on the interaction of the consumer with the poster. Using snapachat the consumer would scan a QR code and gain access to a variety of information surrounding the event. 

Information gained may include an interactive map, e-tickets and other rewards. By physically interacting with the posters the consumer is far more likely to remember the campaign and attend the event.

From this, myself and Calum began to develop poster designs. We focused mainly on the usage of a circle in order to express a friendly, open design, showing that London is open to the world. 

Design style one 

• Focusing on an illustrative style, the above design ideas explore a friendly, handmade aesthetic 
• The soft nature of the design promotes the summer theme 
• Soft colours have been used to mimic summer 
• Other illustrative elements may be added in order to express individuality to each event
• This design style does have a female focus and thus the inclusive nature of the poster may be discussed. 

When showing Calum this design he stated that he personally did not like the aesthetic and found that it appeared highly feminine and would not appeal to a wide demographic. 

Design style two 

    

• Bold 
• Very minimal-would this stand out?
• The designs do not express individual characters for each event and thus do not allow them to feel personal. 
• Circle theme has again been mimicked. 
• Calum also did not feel that this design was impactive, as this was one of the weaker designs in which I had produced I agreed and thus bit was decided that this would not be taken any further. 

Design style three

The above designs showcase the front and the back variations of one concept. 

• Photography has been used in order to visually represent the events
• As we do not have any photographs of the chosen events, professional photographs were used. -This being a factor in which we did not like as it meant that the work was not truly our own, and therefore would not be strong in our portfolio. 
• The reverse showcased a map design, showing the location in comparison to oxford street

Feedback 

As the above designs would all focus on the QR code concept feedback from Alec was gained. 

• Alec stated that the QR code would not work on snapchat and therefore it would be essential to consider whether individuals would download a QR recognition app in order to get free e-tickets and a map.
• He also suggested that the map itself would not be used as individuals are far more likely to use pre-downloaded apps such as Google Maps. 

As a result of this feedback, myself and Calum decided that this concept would not create impact, and was therefore discontinued.