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After developing a range of ideas it was decided that the most impactful concept would use social media as an outreach, allowing individuals to post to social media in order to be displayed upon the Oxford Street billboards.
From this concept, it was decided that a range of deliverables should be developed, all of which coincide with one another, these include:
- 5 main posters (promoting the event)
- 5 reverse posters (which embed the concept)
- Filters for social media (one for each event)
- Posters for after the event (possibly showing all the photos taken)
- PSD mock ups-in bus stops, on Oxford Street etc
From this, a general style needs to be devised in which is recognisable amongst all posters, implementing a campaign style.
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