We devised three initial concepts considering location, interaction and consumer identity.
Concept One- Interactive playlist
Concept one explores an interactive playlist in which aims to spread happiness and enjoyment to those visiting Oxford Street. Playing a range of songs, both British and Global, it will embed British culture whilst also showcasing that London is open to diversity.
Concept Two- Hidden London
The second concept focuses upon that of current and past events specific to the day, occurring on or near Oxford Street.
Concept Three- typically British
Open submission for stereotypically British problems through Twitter, played live via the screen.
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