Current branding

Although there are no specific branding guidelines for the campaign, there are visual representations of the campaign so far and Mayor of London brand guidelines.

General Campaign branding 

The above images are visual examples of the current branding, although the brief states that this branding does not need to be embedded, it is important to consider. A variety of colours have been used, although the typeface Helvetica has generally been used throughout in order to maintain a clean, fresh hashtag. Whether we use this branding style or not is a question in which much be discussed amongst myself and Calum.

Mayor of London Guidelines 

Any design associated with the Mayor Of London often has set branding guidelines and thus these must be considered, although they are not a mandatory requirement. The set logo, text and page arrangement have been outlined in a professional format, which may later inspire our design boards.



Factors of consideration-discuss with Calum 

• Shall we keep the current branding style? 
• Do we include the Mayor of London Branding 
• Explore the Mayor Of London branding guidelines when completing competition boards as they offer a strong insight into branding regulations