#LondonIsOpen Instagram

On instagram the hashtag has been implemented through professional photography of London. Although this showcases London as a fun, professional city, it is key to note that this does not show the 'real' London in which millions experience on a day to day basis. 

To make the campaign stand out it should showcase a part of London that is not so widely represented by the mainstream media, and therefore the question must be asked, what is London to you?