In order to create a strong campaign, it is essential that research is undergone into pre-existing poster designs.
Using block shapes, the above posters implement a strong theme and brand style. They showcase famous landmarks of London, embedding powerful links between the cities transport systems. The relevant text is small and therefore does not stand out to the consumer, making it difficult for them to engage with the posters when in a hurry.
Clear and bold, the above design style widely differs from that of the previously studied. The two-tone approach is effective as the consumer is able to gain information fast without being distracted. A bold tagline has been implemented in order to easily inform the consumer.
Focusing on illustrative type the above design feels childlike, embedding the idea that the city is not just for adults. As London is often presented as a very powerful city, the relaxed typeface creates contrast making the design stand out.
Again showcasing transport methods, the above design explores vector images in order to clearly represent London. Key landmarks have again been embedded within the design.
General comments:
- London landmarks are often depicted
- Block colours are more effective
- Taglines are easy to read-should be relatively large
- Illustrative type appears childlike
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