As a large amount of research has been conducted into artificially intelligent billboards this will become a key topic area for myself and Calum, as statistically these poster campaigns have generated more exposure. As artificially intelligent posters were originally developed within London, and tested on Oxford street, the usage of this technology within the campaign would further showcase that London is a forward thinking, innovative city.
How these billboards will identify with the consumer is also an area of discussion, with concept becoming a key factor to consider.
Other areas of consideration include:
- The theme/concept
- Mine and Calums individual roles
- Target audience
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